Recent Projects
I've had the privalge to work with some incredible New Zealand businesses, including:
Bluebells Cakery
I developed the social media strategy for Bluebells Cakery, one of Auckland's most beloved cake shops, with over 2,000 positive reviews on Google. I thoroughly enjoy bringing this strategy to life through monthly content planning and creation, shaping their brand presence across digital channels.
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Beyond social media, I support Bluebells Cakery with their email marketing programme, crafting campaigns that connect with their dedicated customers and community. I also manage their media buying strategy across both Social and SEM, driving a cohesive approach to their digital marketing efforts.
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Since working together we have increased sales growth dramatically, helping them exceed their sales expectations.
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Republic Home
I developed and executed a tailored social media strategy for Republic Home, a leading home decor brand. My work included managing their social channels, creating engaging content, and crafting targeted email marketing campaigns in Klaviyo.
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Key Highlights:
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Organic Growth: Focused 95% of efforts on organic strategies, resulting in a 68.4% increase in content interactions on Instagram and an 84.8% rise in Facebook reach.
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Audience Engagement: Our relatable, authentic content led to significant audience engagement, with top-performing posts driving increased interaction.
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Email Marketing: Campaigns consistently outperformed industry benchmarks, achieving higher open and click-through rates than the average for the home decor sector.
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Strategic Impact: By prioritising organic growth and meaningful audience connections, we successfully enhanced Republic Home’s digital presence, laying a strong foundation for future brand growth and engagement.
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Ellerslie Fairy Festival & Pirate Party
For the past two years, I've led the social media strategy for the Ellerslie Fairy and Pirate Festival for the Ellerslie Business Association, driving campaigns that have turned the event into a massive success, with over 10,000 people attending each year. The festival's popularity even attracted notable figures like Christopher Luxon.
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Engaging Video Content: We leaned into video as a key creative format.
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Increased Reach and Engagement: Each year, we’ve successfully expanded the festival’s reach and deepened audience interaction.
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Cost-Efficient Results: Our optimised campaigns delivered exceptional cost efficiency, maximising the impact of every dollar spent.
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Strategic Content: Through a structured series of creative ads and countdown posts, we’ve effectively maintained momentum and engagement leading up to the event.
Our efforts have established a strong digital presence for the festival, setting the stage for continued growth and even more impactful campaigns in the future.
Custom Projects
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Caci Clinics
​I developed a comprehensive Social Media Strategy for Caci Clinics, celebrating their rich legacy while elevating awareness of their diverse product and service offerings. By leveraging SEO and a tailored 'Content Sweet-Spot Strategy', the framework I created positions Caci as a leader in the industry, ensuring impactful engagement and growth.
Colliers Rural
I collaborated with the team at Colliers to develop an innovative campaign strategy that successfully positioned Colliers Rural in the minds of their target audience. By aligning the brand with high-quality placements across ZB, Herald, Stuff, social media, YouTube, and more, the campaign drove brand awareness and captured valuable leads through a valuable lead magnet. This campaign reinforced the importance of balancing lead capture with user experience—offering valuable lessons to refine strategies for future success.
The Salvation Army
I helped develop the Social Media Campaign strategy and creative for the Christmas 2023 'Light Up Someone's Christmas' donation appeal and the 2024 'Red Shield Appeal'.
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The Salvation Army is an incredible organisation that works hard to care for Kiwi's in need.
Video Marketing Content
Video is the most engaging content medium, capturing attention and conveying emotions like no other. It tells stories, stimulates the senses, and creates connections. More importantly, it helps sell. Whether it's a product demonstration, a behind-the-scenes look, or a captivating narrative, video content has the power to transform your brand and drive your sales, the trick is to know how to make it cost-efficiently, and that is something that people actually want to watch, like, or share.
