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Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Zania Guy, Digital Marketing Expert, dives into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe.
Episode 8: Ciarán Norris
In this episode of Marketing Masters – The Art and Science of Modern Marketing, Zania Guy sits down with Ciarán Norris to explore his remarkable career journey, from his early days in SEO and social media to leading global agency relationships at Meta. Together, they unpack the evolution of digital marketing, the enduring importance of marketing fundamentals, and the pivotal role of creativity and human insight in a world increasingly shaped by AI.
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Highlights of the Episode:
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Ciarán's Career Evolution: From SEO Director to Global Agency Lead at Meta.
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The Evolution of Social Media: Why Meta is more than just a social media company.
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Staying Ahead in Marketing: The importance of mastering fundamentals and staying curious in a fast-changing industry.
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Paid vs. Organic Strategies: Why businesses should prioritise paid advertising over relying solely on organic reach.
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AI & Creativity: How AI enhances production, but human insight remains essential for crafting impactful campaigns.
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Testing & Measurement: The power of multi-cell testing and measuring incrementality to optimise campaign performance.
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Ciarán's Top Tips: Focus on strategy and don’t neglect the marketing basics.​
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Plus, hear how Mark Ritson’s teachings continue to influence the way we approach modern marketing (and no, this isn’t sponsored by him). This episode is packed with insights and practical advice for businesses navigating the complexities of digital marketing today. Don't miss it!
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Episode 7: Carsten Grueber
Are you a business owner or marketer wondering if TikTok is the right platform for you? Think it's just for the younger generation filled with dance videos and viral challenges? It's time to rethink. In this episode of Marketing Masters: The Art and Science of Modern Marketing, Zania sits down with Carsten Grueber, the Country Manager for TikTok New Zealand.
With an impressive career at global giants like Google, Facebook, and now TikTok, Carsten brings unparalleled insights into how businesses of all sizes can leverage TikTok's unique platform.
Whether you're just starting out on TikTok or looking to refine your strategy, this episode is packed with actionable insights that can help you connect with your audience in meaningful ways.
Ready to Unlock TikTok's Potential? Listen now to learn from one of the industry's leading experts and take your marketing game to the next level!
Episode 6: Justin Mowday
Welcome to another episode of Marketing Masters – The Art and Science of Modern Marketing, where we explore the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are honoured to have Justin Mowday on the podcast for his first-ever podcast interview. Justin is a titan in the marketing and advertising world. With a career spanning over 30 years, he has led some of New Zealand's top agencies. At DDB New Zealand, where he spent over a decade, Justin rose from Managing Director to Group CEO, transforming the agency into one of the top five most effective agencies worldwide. His tenure at DDB saw him deliver remarkable growth for clients across various sectors such as financial services, retail, consumer goods, automotive, and media. In 2021, Justin joined Accenture to lead Accenture Song in New Zealand, establishing the award-winning Monkeys Aotearoa brand and furthering Accenture's mission and strategy in the region. As of 2024, he is the Country Managing Director for Accenture New Zealand, bringing his vast experience and innovative approach to shape the future of marketing in the country.
Why is Justin Amazing? Justin's career is marked by his relentless focus on the customer, his innovative thinking, and his ability to blend creativity with data-driven strategies. At DDB, he led the agency to international acclaim, creating some of the most impactful and award-winning campaigns in New Zealand's history. His leadership at Accenture and The Monkeys has cemented his reputation as a visionary in the industry, capable of driving exceptional results and inspiring teams to push the boundaries of marketing and advertising.
Episode 5: Adnan Khan
In this episode, we are thrilled to host Adnan Khan, a trailblazer in the advertising and marketing technology industry. Adnan's illustrious career spans roles at industry giants like Meta and Microsoft, showcasing his deep expertise in driving innovation and measurable outcomes in marketing. From his early days in Sydney to co-founding Stitch, Adnan's journey is a testament to his commitment to marketing excellence.
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Adnan is not just a seasoned expert; he's a visionary who has significantly shaped the marketing landscape in New Zealand and beyond. With numerous accolades, including the prestigious TVNZ Marketing Awards and Gold Effie Awards, his work has set new benchmarks in the industry.
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Join us as we dive into Digital Marketing Excellence, Marketing Automation, AI, and Data-Driven Marketing. Discover how Adnan's insights and experiences can empower brands to transform customer experiences by creating a unified view of their customers, enabling personalisation at scale, and driving double-digit growth.
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Adnan's role as Chair of the Digital Special Interest Group for the Marketing Association further amplifies his dedication to advancing digital marketing strategies. This conversation left us feeling smarter and even more excited to be part of the marketing community at this incredible time in history. Tune in to gain valuable insights from one of the industry's leading minds!
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Don't miss out on this enriching discussion that promises to elevate your understanding and application of cutting-edge marketing strategies.
Episode 4: Anika Moa
Zania interviews the incredible Anika Moa, a veritable chameleon of many talents. From her beginnings as a singer to becoming an actor, TV presenter, beloved "Mumfluencer," amazing home cook, and now a cherished kids' TV host—Anika is a master at marketing herself. She's a national treasure in New Zealand and commands a massively loyal following on Instagram.
In this episode, we explore how brands can effectively collaborate with influencers. But, as expected, our conversation takes some wildly entertaining detours! We discuss everything from Anika's hypothetical Nike tattoo on her forehead to her love of Landrovers, along with her insightful takes on social media and AI. It’s a journey filled with insights and laughter that you won’t want to miss.
Tune in for a blend of insightful discussions and laugh-out-loud moments with the brilliantly talented Anika Moa. And be warned... there is swearing.
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Episode 3: Ally Young
In Ally Young is a visionary leader in the world of marketing. In 2023, a jury of 10 leading global brand-side marketers selected Ally, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.
Other finalists entries were Apple “Public Displays of Encouragement” by TBWAMedia Arts Lab Los Angeles and “The Greatest” by Apple London, Coinbase “Less Talk, More Bitcoin” by Accenture Song, Mars “Skittles – Apologize the Rainbow” by DDB Chicago, Muskrat Magazine “Missing Matoaka” by BBDO Canada Toronto, and Supercell/Clash of Clans “Clash from the Past” by Wieden+Kennedy Portland.
This is just one award she has won of many, a testament to her innovative approach and the tangible results it yields. This prestigious accolade follows her 2022 recognition as the New Zealand Effective Marketer of the Year by the Comms Council NZ, further cementing her status as a leading figure in the industry. Ally's trophy cabinet is a reflection of her dedication and skill, housing over 150 marketing awards, including 30 for marketing effectiveness. Notable among these is a Global WARC Effectiveness Grand Prix and a Global Grand Effie, awards that speak to her unparalleled ability to craft campaigns that resonate deeply with audiences and drive unprecedented business growth.
A staunch advocate for creative and effective marketing, Ally is committed to leveraging her extensive experience and insights to continue pushing the boundaries of what is possible in marketing. Her leadership and her impactful contributions to the marketing community underscore her role as a trailblazer and thought leader, inspiring many to follow in her innovative footsteps.
Episode 2: Brooke Howard-Smith
I speak with the utterly incredible Brooke Howard-Smith. A true pioneer in the world of digital marketing and digital innovation!​ Brooke's journey is nothing short of extraordinary.
From clinching a bronze medal at the 1995 X Games as an inline skater to WeAreTENZING and Non-Fungible Labs, he has continuously pushed the boundaries of what's possible. His latest endeavor, Otterfish, is revolutionising how businesses engage with influencers, proving his continued influence in the evolving digital landscape.
His vision led to the creation of the Digital Creator Con at the end of 2023, a landmark event that brought together New Zealand's top influencers and creators with industry giants like Instagram and TikTok, further fuelling the growth of our creator economy.
With accolades and experiences spanning sports, entrepreneurship, philanthropy, and digital media, Brooke stands as a testament to innovation and adaptability. So, buckle up as we explore the insights and stories of a man who has not only witnessed but also shaped the digital world we currently work in.
Episode 1: Melanie Spencer
In this episode, I speak with the one and only incredible Melanie Spencer. Group CEO of Thompson-Spencer, previously known as Socialites, she has been a social media powerhouse since May 2020! She has recently been recognised by Campaign Asia as one of the top 30 Women to Watch in The Asia Pacific! She is a marketing genius and we're thrilled to have her here today.