Winning Digital
Marketing +
Social Media
Built for Real Business Impact
We don’t just plan strategies - we execute, optimise, and scale digital marketing to drive measurable growth.
More Reach. More Engagement. More Sales.
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What We Do:
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Data-Driven Marketing Strategies
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High-Impact Paid Growth
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Conversion-Optimised Execution ​
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Who We Work With: Businesses that want predictable,
scalable digital marketing success and are ready to take
their growth to the next level.​​​​​​
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Karla Goodwin,
Bluebells Cakery
“We have the pleasure of working with Zania (Zania manages our social, content planning and creation, paid media for social and SEM and email marketing) and we couldn’t recommend her enough! Her expertise in social media strategy has been a game-changer for our business. From the very beginning, she took the time to understand our brand, audience, and goals. She crafted a tailored strategy that not only elevated our social media presence but also significantly boosted our sales... If you’re looking to level up your social media marketing and drive real results, she’s the expert you need!"
Marc Wilson,
Meta
"I worked with Zania for 2 years on the New World (supermarket) business when she was the digital, social, and content lead. Zania is one of the most passionate social professionals I've worked with. She excelled at driving digital transformation, pushing boundaries on both creative and media strategy, and connecting teams and managing projects internally in a large, complex business to achieve shared business objectives. Zania always made the effort to upskill, self-educate, and incorporate global learnings, best practices, changing consumer behaviour and cultural trends to shape strategy."
Duncan Anderson,
Mr Hose
“Zania Guy is a guru in the space of SME branding and social media content and marketing activation. She has a genuine passion and excitement that she brings to her advisory work that helped to fire us up and inspire us to press on with our start up plan. She also has a network of great independent specialists such as branding designers and digital film makers. So she's a one-engaging-woman-full-service-agency!! and great to deal with at that :)”
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Meet Zania - Your Digital Growth Partner
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Digital & Social Expertise to Scale Your Business
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I help ambitious New Zealand businesses cut through the digital noise and turn attention into measurable sales. As a digital marketing and social media consultant in Auckland, I design strategies that drive predictable, scalable growth.
With more than 15 years in digital marketing across New Zealand and the UK, I’ve worked with brands from household names to high-growth independents: New World, Les Mills International, Vodafone, Phaidon Press, Engine Group UK, Bluebells Cakery, and Flowers After Hours among others.
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Proven Results
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Bluebells Cakery: Reversed a sales decline and delivered 20%+ year-on-year growth through paid social media, SEM and email marketing.
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New World: Built a thriving digital community, growing conversations from 400 to 40,000 per month, while driving consistent engagement and sales for over 4 years.
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Flowers After Hours: Consistent growth through a mix of organic social content, Meta ads and SEM - leaning into momentum and sharpening strategies to drive further growth.
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Vodafone NZ, Les Mills International, Phaidon Press, Engine Group: Led strategies that scaled reach, engagement, and revenue across diverse markets.
I combine creativity, data, and AI-powered tools to give businesses an edge. Alongside my client work, I host Marketing Masters - a top 15% global podcast on Spotify and serve on the Marketing Association’s Digital Special Interest Group, ensuring I stay ahead of what’s working now. If you’re ready to scale faster and smarter, let’s talk.
Digital and Social Services
BRANDS ZANIA HAS WORKED WITH
Sarah Austin, New World Retail Marketing Manager
“Social Expert A++
Digi Expert A++
Out-of-the-box thinking A++
Zania is a caring, passionate, enthusiastic fun person to work with who challenges the status quo and brings super fresh ideas to the table. Boring is non-existent.”
Emma Wooster, Head of Co-op PR at Foodstuffs
"Zania is a real pleasure and inspiration to work with, she knows her stuff, gets results and is creative and inquisitive in equal measure. A real digital dynamo."
David Bowes, Zavy
“Zania transformed New World's social media programme, elevating it to the leading supermarket brand in the category and an icon social media brand in New Zealand. Zania used a combination of insight and creativity to provide a best in class case study of how to win in social media."
